Korea · Joseon dynasty (1392–1897)
한복 비단
Hanbok Bidan · Hanbok Silk
Soft natural-dye silk tones of jeogori jackets and chima skirts worn at weddings and rites.
In Practice
The palette, applied.
Three mock compositions built only from the colors above — a designer’s proof that cultural palettes translate into production surfaces.
Editorial · Poster
Chija Yellow grounds the field while Jajuksaek carries the display voice — a pairing built for titling weight.
Product · Packaging
Jajuksaek takes the front face; Namsaek Blue returns as a narrow band — a tested retail hierarchy.
Digital · Interface
Chija Yellow canvas, Jeulgeun Brown type, Jajuksaek call-to-action — WCAG-legible contrast without leaving the palette.
Give your design a meaningful narrative — not just a color, but the reason it belongs.
The colors
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연지
Yeonji · Yeonji Pink
Safflower rouge applied to brides' cheeks and dyed into wedding hanbok.
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남색
Namsaek · Namsaek Blue
Deep indigo worn on the outer skirt of married noblewomen.
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치자
Chija · Chija Yellow
Gardenia-seed yellow dye historically used for royal undergarments.
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적갈색
Jeokgalsaek · Jeulgeun Brown
Chestnut-brown from walnut hulls, common in scholar's outerwear.
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자적색
Jajeoksaek · Jajuksaek
Gromwell-root purple-red reserved for high court ladies.