Japan · All periods
神社
Jinja · Shinto Shrine
Sacred vermillion, white, and cedar tones of shrine architecture demarcating the divine realm.
In Practice
The palette, applied.
Three mock compositions built only from the colors above — a designer’s proof that cultural palettes translate into production surfaces.
Editorial · Poster
Shide White grounds the field while Torii Vermillion carries the display voice — a pairing built for titling weight.
Product · Packaging
Torii Vermillion takes the front face; Suzu Brass returns as a narrow band — a tested retail hierarchy.
Digital · Interface
Shide White canvas, Hinoki Cedar type, Torii Vermillion call-to-action — WCAG-legible contrast without leaving the palette.
Give your design a meaningful narrative — not just a color, but the reason it belongs.
The colors
#E2421F
朱色
Shu-iro · Torii Vermillion
Cinnabar-red of torii gates, believed to ward off evil and preserve wood.
#FFFFFE
白
Shiro · Shide White
Pure white of folded paper streamers marking sacred space.
#3E2B1F
檜皮色
Hiwada-iro · Hinoki Cedar
Warm brown of cypress-bark roofing used on ancient shrines.
#2F5233
常磐色
Tokiwa-iro · Shrine Grove
Evergreen tone of the chinju no mori forests surrounding shrines.
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真鍮色
Shinchū-iro · Suzu Brass
Brass color of suzu bells rung to summon the kami.