China · All periods
春节红金
Chūnjié Hóngjīn · Lunar New Year Red-Gold
Auspicious festival palette of firecracker red and gilded characters welcoming spring.
In Practice
The palette, applied.
Three mock compositions built only from the colors above — a designer’s proof that cultural palettes translate into production surfaces.
Editorial · Poster
Rice Paper grounds the field while Firecracker Red carries the display voice — a pairing built for titling weight.
Product · Packaging
Firecracker Red takes the front face; Lucky Gold returns as a narrow band — a tested retail hierarchy.
Digital · Interface
Rice Paper canvas, Brush Black type, Firecracker Red call-to-action — WCAG-legible contrast without leaving the palette.
Give your design a meaningful narrative — not just a color, but the reason it belongs.
The colors
#E60012
中国红
Zhōngguó Hóng · Firecracker Red
Bright red of spring couplets and lanterns believed to scare the nian beast.
#D4AF37
金色
Jīnsè · Lucky Gold
Gold foil used on 福 fu characters pasted on doorways.
#A80E0E
朱漆
Zhūqī · Lacquer Red
Cinnabar lacquer of ancestral shrine doors and carved trays.
#F2E8C4
宣纸
Xuānzhǐ · Rice Paper
Warm cream of Xuan paper on which spring couplets are brushed.
#1B1B1B
墨
Mò · Brush Black
Ink characters conveying blessings across the festival season.